Causal inference isn’t just a sophisticated toolbox used by statisticians, but a mindset that can be applied to every problem, including business metrics The Problem If you’ve ever tried to explain your product’s revenue model, you’ve probably used the comforting formula: Revenue = Paying Users × ARPPU It’s simple, elegant, and — unfortunately — misleading. The illusion of independence Many product managers and analysts treat Paying Users  and Average Revenue Per Paying User

lightweight MLOps for small teams

Introducing evDetect, the python library for event detection and inference

The math behind optimal budget allocation